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Outsmarting Goliath: How To Accieve Equal Footing With Companies That Are Bigger, Richer, Older, And Better Known; Library Edition
By
Anna Fields (narrator) and
Debra Koontz Traverso
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Jump down to see edition details for: CD/Spoken Word
Bibliographic Detail
Publisher
Blackstone Audio Inc
Publication date
June 1, 2001
Binding
CD/Spoken Word
Edition
Unabridged
Book category
Adult Non-Fiction
ISBN-13
9780786197309
ISBN-10
0786197307
Dimensions
1 by 6.75 by 6.50 in.
Weight
0.54 lbs.
Original list price
$56.00
Other format details
audio
Summaries and Reviews
Amazon.com description: Product Description: Outsmarting Goliath confronts this paradox: Many of today's consumers--potential customers--turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include: Choosing a name and location that bolster consumer confidence Projecting a big image without hiring more employees Capitalizing on the Internet as an equalizer
Editions
CD/Spoken Word
The price comparison is for this edition
Unabridged edition from Blackstone Audio Inc (June 1, 2001)
9780786197309 | details & prices | 6.75 × 6.50 × 1.00 in. | 0.54 lbs | List price $56.00
About: Outsmarting Goliath confronts this paradox: Many of today's consumers--potential customers--turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help.
About: Outsmarting Goliath confronts this paradox: Many of today's consumers--potential customers--turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help.
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