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By
Jim Blythe
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Bibliographic Detail
Publisher
Sage Pubns Ltd
Publication date
November 15, 2006
Pages
146
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781412930888
ISBN-10
141293088X
Dimensions
0.25 by 5 by 7.50 in.
Weight
0.35 lbs.
Published in
Great Britain
Original list price
$36.00
Summaries and Reviews
Amazon.com description: Product Description: This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. This book is an antidote to the boring textbook that still tackles key areas addressed in marketing courses.
Editions
Hardcover
from Sage Pubns Ltd (November 15, 2006)
9781412930871 | details & prices | 146 pages | 5.25 × 8.00 × 0.75 in. | 0.58 lbs | List price $74.00
About: This is the book marketing students have been waiting for.
About: This is the book marketing students have been waiting for.
Paperback
The price comparison is for this edition
from Sage Pubns Ltd (November 15, 2006)
9781412930888 | details & prices | 146 pages | 5.00 × 7.50 × 0.25 in. | 0.35 lbs | List price $36.00
About: This is the book marketing students have been waiting for.
About: This is the book marketing students have been waiting for.
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