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Key Concepts in Marketing
By
Jim Blythe
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Bibliographic Detail
Publisher
Sage Pubns Ltd
Publication date
March 5, 2009
Pages
219
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781847874986
ISBN-10
1847874983
Dimensions
0.75 by 6 by 8.50 in.
Published in
Great Britain
Original list price
$116.00
Summaries and Reviews
Amazon.com description: Product Description: Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Each entry comprises of:
-Definition
-Summary
-Broader discussion
-Examples and illustrations
-Key literature and further reading
Introductory chapters serve to situate and introduce the topics.
Editions
Hardcover
The price comparison is for this edition
from Sage Pubns Ltd (March 5, 2009)
9781847874986 | details & prices | 219 pages | 6.00 × 8.50 × 0.75 in. | 0.95 lbs | List price $116.00
About: Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
About: Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Paperback
from Academic Internet Pub Inc (December 31, 2010)
9781428844636 | details & prices | 72 pages | List price $27.95
from Sage Pubns Ltd (March 5, 2009)
9781847874993 | details & prices | 219 pages | 5.50 × 8.00 × 0.50 in. | 0.66 lbs | List price $51.00
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