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Demarketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Routledge (October 21, 2013)
9780415816472 | details & prices | 222 pages | 6.25 × 9.25 × 1.00 in. | 1.05 lbs | List price $135.00
About: We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering.
About: We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering.
Paperback
from Routledge (November 4, 2013)
9780415816489 | details & prices | 222 pages | 6.00 × 9.00 × 0.75 in. | 0.95 lbs | List price $57.95