search for books and compare prices
Essentials of Marketing Communications
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Paperback
3 edition from Prentice Hall (June 1, 2006)
9780273702054 | details & prices | 332 pages | 8.00 × 10.00 × 1.00 in. | 1.50 lbs | List price $140.33
2 edition from Financial Times Management (December 1, 2003)
9780273658580 | details & prices | 267 pages | 7.25 × 9.50 × 0.25 in. | 1.15 lbs | List price $72.50
About: Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications.
About: Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications.