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Marketing Essentials
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Paperback
Book cover for 9780080966243
 
Reprint edition from Routledge (July 26, 2010)
9780080966243 | details & prices | 180 pages | 7.25 × 9.25 × 0.50 in. | 0.85 lbs | List price $45.95
About: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.