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Marketing Planning: Strategy, Environment and Context
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Paperback
from Financial Times Management (July 14, 2010)
9780273724711 | details & prices | 264 pages | 7.50 × 10.25 × 0.50 in. | 1.55 lbs | List price $95.00
About: Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context.
About: Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context.