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Outsmarting Goliath: How To Accieve Equal Footing With Companies That Are Bigger, Richer, Older, And Better Known; Library Edition
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CD/Spoken Word
Unabridged edition from Blackstone Audio Inc (June 1, 2001)
9780786197309 | details & prices | 6.75 × 6.50 × 1.00 in. | 0.54 lbs | List price $56.00
About: Outsmarting Goliath confronts this paradox: Many of today's consumers--potential customers--turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help.
About: Outsmarting Goliath confronts this paradox: Many of today's consumers--potential customers--turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help.