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Essentials of Marketing
By
Jim Blythe and
Kourosh Kalantar-zadeh
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Jump down to see edition details for Essentials of Marketing: Hardcover | Paperback
Jump down to see edition details for Sensors: An Introductory Course: Hardcover | Paperback
Jump down to see edition details for Sensors: An Introductory Course: Hardcover | Paperback
Bibliographic Detail
Publisher
Financial Times Management
Publication date
May 1, 1998
Pages
320
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780273630210
ISBN-10
0273630210
Dimensions
0.75 by 7.75 by 10 in.
Weight
1.20 lbs.
Availability§
Publisher Out of Stock
Published in
Great Britain
Original list price
$42.50
Subjects
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
Editions
Editions for the work Essentials of Marketing
Hardcover
2 edition from Financial Times Management (November 1, 2000)
9780273646679 | details & prices | 7.50 × 10.00 × 0.75 in. | 1.30 lbs | List price $65.00
Paperback
5 pap/psc edition from Pearson Education Ltd (August 28, 2012)
9780273757689 | details & prices | 340 pages | 7.50 × 10.00 × 0.75 in. | 1.95 lbs | List price $110.00
About: Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics.
About: Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics.
from Academic Internet Pub Inc (December 31, 2010)
9781428855267 | details & prices | 158 pages | List price $29.95
4th edition from Prentice Hall (December 16, 2008)
9780273717362 | details & prices | 335 pages | 7.75 × 10.50 × 0.50 in. | 1.85 lbs | List price $170.40
About: This book is aimed at undergraduates taking an introductory marketing course.
About: This book is aimed at undergraduates taking an introductory marketing course.
3 edition from Financial Times Management (July 30, 2005)
9780273693581 | details & prices | 354 pages | 7.25 × 9.50 × 0.75 in. | 1.60 lbs | List price $77.50
The price comparison is for this edition
With Kourosh Kalantar-zadeh |
from Financial Times Management (May 1, 1998)
9780273630210 | details & prices | 320 pages | 7.75 × 10.00 × 0.75 in. | 1.20 lbs | List price $42.50
This edition also contains Sensors: An Introductory Course
About: This book is aimed at undergraduates taking an introductory marketing course.
This edition also contains Sensors: An Introductory Course
About: This book is aimed at undergraduates taking an introductory marketing course.
Editions for the work Sensors: An Introductory Course
Hardcover
from Springer Verlag (April 5, 2013)
9781461450511 | details & prices | 196 pages | 6.50 × 9.25 × 0.50 in. | 1.05 lbs | List price $139.00
Paperback
from Springer Verlag (April 3, 2015)
9781489999849 | details & prices | List price $139.00
The price comparison is for this edition
With Jim Blythe |
from Financial Times Management (May 1, 1998); titled "Essentials of Marketing"
9780273630210 | details & prices | 320 pages | 7.75 × 10.00 × 0.75 in. | 1.20 lbs | List price $42.50
This edition also contains Essentials of Marketing
About: This book is aimed at undergraduates taking an introductory marketing course.
This edition also contains Essentials of Marketing
About: This book is aimed at undergraduates taking an introductory marketing course.
With Faye D. Ginsburg |
Reprint edition from Univ of California Pr (February 1, 1990); titled "Contested Lives: The Abortion Debate in an American Community"
9780520064935 | details & prices | 6.00 × 9.00 × 0.75 in. | 1.00 lbs | List price $16.95
This edition also contains Contested Lives: The Abortion Debate in an American Community
About: Looks at abortion activists in Fargo, North Dakota, discusses the history of female-based social movements, and describes the influence of sex roles in society
This edition also contains Contested Lives: The Abortion Debate in an American Community
About: Looks at abortion activists in Fargo, North Dakota, discusses the history of female-based social movements, and describes the influence of sex roles in society
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