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Essentials of Marketing
By
Jim Blythe
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Bibliographic Detail
Publisher
Pearson Education Ltd
Publication date
August 28, 2012
Pages
340
Binding
Paperback
Edition
5 pap/psc
Book category
Adult Non-Fiction
ISBN-13
9780273757689
ISBN-10
0273757687
Dimensions
0.75 by 7.50 by 10 in.
Weight
1 lbs.
Published in
Great Britain
Original list price
$110.00
Summaries and Reviews
Amazon.com description: Product Description: Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics. The book takes a practical approach, with plentiful examples and up-to-date case studies, complimented by a full range of online resources including video cases for every chapter and new author podcasts making this book perfect for undergraduates taking a one semester introductory marketing course.
Editions
Hardcover
2 edition from Financial Times Management (November 1, 2000)
9780273646679 | details & prices | 7.50 × 10.00 × 0.75 in. | 1.30 lbs | List price $65.00
Paperback
The price comparison is for this edition
5 pap/psc edition from Pearson Education Ltd (August 28, 2012)
9780273757689 | details & prices | 340 pages | 7.50 × 10.00 × 0.75 in. | 1.95 lbs | List price $110.00
About: Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics.
About: Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics.
from Academic Internet Pub Inc (December 31, 2010)
9781428855267 | details & prices | 158 pages | List price $29.95
4th edition from Prentice Hall (December 16, 2008)
9780273717362 | details & prices | 335 pages | 7.75 × 10.50 × 0.50 in. | 1.85 lbs | List price $170.40
About: This book is aimed at undergraduates taking an introductory marketing course.
About: This book is aimed at undergraduates taking an introductory marketing course.
3 edition from Financial Times Management (July 30, 2005)
9780273693581 | details & prices | 354 pages | 7.25 × 9.50 × 0.75 in. | 1.60 lbs | List price $77.50
With Kourosh Kalantar-zadeh |
from Financial Times Management (May 1, 1998)
9780273630210 | details & prices | 320 pages | 7.75 × 10.00 × 0.75 in. | 1.20 lbs | List price $42.50
This edition also contains Sensors: An Introductory Course
About: This book is aimed at undergraduates taking an introductory marketing course.
This edition also contains Sensors: An Introductory Course
About: This book is aimed at undergraduates taking an introductory marketing course.
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