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Principles and Practice of Marketing
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Bibliographic Detail
Publisher Sage Pubns Ltd
Publication date November 5, 2013
Pages 772
Binding Paperback
Edition 3
Book category Adult Non-Fiction
ISBN-13 9781446274002
ISBN-10 1446274004
Dimensions 1.25 by 7.75 by 10.25 in.
Weight 4.20 lbs.
Published in Great Britain
Original list price $74.00
Summaries and Reviews
Editions
Hardcover
Book cover for 9781446273999
 
3 edition from Sage Pubns Ltd (November 5, 2013); titled "Principles & Practice of Marketing"
9781446273999 | details & prices | 772 pages | 7.75 × 10.50 × 1.50 in. | 4.55 lbs | List price $171.00
About: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something!
Paperback
Book cover for 9780314010049 Book cover for 9781408011478 Book cover for 9781446274002 Book cover for 9781844801206
 
The price comparison is for this edition
3 edition from Sage Pubns Ltd (November 5, 2013)
9781446274002 | details & prices | 772 pages | 7.75 × 10.25 × 1.25 in. | 4.20 lbs | List price $74.00
2 edition from Cengage Learning (April 16, 2009)
9781408011478 | details & prices | 744 pages | 8.50 × 10.50 × 1.25 in. | 3.35 lbs | List price $79.99
from Gardners Books (December 13, 2005)
9781844801206 | details & prices | 800 pages | List price $83.35
About: The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate.
With Roger Leroy Miller, Gaylord A. Jentz | 2nd ed edition from West Group (January 1, 1993); titled "Fundamentals of Business Law"
9780314010049 | details & prices | 7.50 × 10.00 × 1.50 in. | 3.30 lbs | List price $37.00
This edition also contains Fundamentals of Business Law

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