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Principles and Practice of Marketing
By
Jim Blythe
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Bibliographic Detail
Publisher
Gardners Books
Publication date
December 13, 2005
Pages
800
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781844801206
ISBN-10
1844801209
Published in
Great Britain
Original list price
$83.35
Summaries and Reviews
Summary
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
Editions
Hardcover
3 edition from Sage Pubns Ltd (November 5, 2013); titled "Principles & Practice of Marketing"
9781446273999 | details & prices | 772 pages | 7.75 × 10.50 × 1.50 in. | 4.55 lbs | List price $171.00
About: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something!
About: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something!
Paperback
3 edition from Sage Pubns Ltd (November 5, 2013)
9781446274002 | details & prices | 772 pages | 7.75 × 10.25 × 1.25 in. | 4.20 lbs | List price $74.00
2 edition from Cengage Learning (April 16, 2009)
9781408011478 | details & prices | 744 pages | 8.50 × 10.50 × 1.25 in. | 3.35 lbs | List price $79.99
The price comparison is for this edition
from Gardners Books (December 13, 2005)
9781844801206 | details & prices | 800 pages | List price $83.35
About: The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate.
About: The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate.
With Roger Leroy Miller, Gaylord A. Jentz |
2nd ed edition from West Group (January 1, 1993); titled "Fundamentals of Business Law"
9780314010049 | details & prices | 7.50 × 10.00 × 1.50 in. | 3.30 lbs | List price $37.00
This edition also contains Fundamentals of Business Law
This edition also contains Fundamentals of Business Law
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